Photography

Images are an important part of our Brand Identity. We try to display the fun and pleasure of a winter sports experience. It‘s all about people here, sometimes alone, sometimes in a group. Therefore we need real people having fun while doing sports in every image. Simple, right?

You can divide our imagery into three categories. Each one has it’s own specific requirements. The use case and placement environment determines which category is to be used.

  • These images depict some sort of sporty activity. they should feel authentic and fun, showing real life situations, that our users would be able to encounter.

  • This category includes all outside images without people in frame. It might be a nice town aerial or a panoramic mountain scene.

  • Everything a user might encounter at a rental location. These are unique images that perfectly fit our business model, displaying a typical user experience.

Photos with People

Most of our photography needs to have humans, to effectively portrait emotion or convey feelings to the viewer. Make sure your photo follows these rules:

  • At least 2/3 of the person are in frame.

  • Frame the photo so that the person has at least 50% of the photo’s height.

Photos without People

Not all photos necessarily need to depict humans. Under certain conditions, we only want to show a beautiful landscape or panorama, to envoke different emotions in the viewer.

Here’s what we’re looking for in images. Three important elements an image has to deliver to represent the brand the best way possible. Your photo doesn’t need to contain all 3 elements, but at least 2 of 3.

Don’t use heavily edited imagery that is too far from real life

Go for something more enticing

Avoid bland and overly general images that don’t add anything

Choose something more fitting to our product offering

Looks more natural and authentic

Too busy and not appealing enough

 Summary

01

Be mindful of the image environment to choose the right category.

02

Make sure the image feels authentic and not staged.

03

As much as possible, go for our own unique image libraries.