Logo
Our Logo is on the forefront of representing our brand. Our regular Logo comes in our primary brand gradient, usually without the Tagline. In very generous spaces or if we feel the message needs to be reinforced we use the Logo including the Tagline.
The logo size is directly tied to the full layout. Always keep the proportions of icon to logotype to stay visually consitent. For the full logo we have to have a minimum and a maximun possible size for it to remain legible.
Maximum Logo Size: 150mm or 425px
Minimum Logo Size: 60mm or 170px
Always give the logo enough surrounding space. Ideally, you have twice the height of the logo of space around it. Keep a minimum clearance of one time the logo height aroung it. The icon requires at least half of its own height sourrounding it, but has one full height around it, in optimal conditions.
Optimal Spacing
X = Height of Logotype
We have a very bold tagline to go with our logo, perfectly fitted to our brand. The Logo with tagline is usually used in very generous spaces to reinforce the brand message. Keep in mind, the tagline does not count towards the minimum spacing, so it doesn’t influence how much space is needed around the logo.
Logo with tagline
Regular logo
Icon
There‘s some proper and improper appliances of our Logo.
Don’t rearrange the icon manually
Don’t change the color of the logo. Not even your favourite one.
Never place our logo on faces or too busy backgrounds
Don’t use a low-res image
Never try to recreate our logo with another font
Don’t try to recreate the tagline using another font
Summary
01
At least 1 time it’s height of spacing around it and don’t go smaller than 170 pixels width
02
Don’t alter the logo in any way
03
The logo is usually placed in the top left corner