Ultimate winter sports experience

Our mantra is the essence of our brand. An essential combination of vision, mission and values.

Our vision is the reason why we do what we do. This is what we envision as our ultimate goal and a constant focal point in our work.

THE VISION WE HAVE

Becoming the leading company for ski rental and associated services.

THE MISSION WE’RE ON

Offering the best ski rental experience (for shops and customers) in the world

Our mission statement is the literal representation of how we want to reach our goals and make our vision come true.

Core values

These are the most important principles in the Alpy Identity. It‘s who we are and how we want to be seen in the world. They should be the base for any decision being made, and every task that is at hand.

  • We work intelligently to create excellent, efficient and simple experiences for our customers. With our out-of-the-box-Thinking we make life easier for everyone.

  • We are consistent in every way we go. This is a big part of removing barriers between us and others, since everybody knows, they can trust us with anything.

  • Our youthful mind and easy-going personality makes us approachable and draws people in. We always try to delight customers with our own love for winter experiences.

  • We totally know our worth, but still stay firmly rooted to the ground, thanks to transparency and awareness. We don’t take sh*t from anyone, but we’ll always stay calm and collected.

  • No day goes by, without us learning something new. We are always curious and interested in exploring new ways. We are fully aware of our weaknesses, but we’re constantly trying to optimize.

Learn more on how to apply this foundation in Voice and tone.

Brand Rules

These are 5 simple rules, that should give you a good idea of what we’re really all about at ALPINRESORTS.com. Let these rules guide you in every move.

  • Ask yourself this: Is what I‘m about to do bullshit or leiwand as a brand? If you were on the other side right now, which way would you want to be treated? That‘s the way to solve your task.

  • Be understanding for another point of view. Try to see the situation from the other side. Show empathy for different opinions and stay open-minded.

  • Make everyone have a good time. You included! Neither your, nor anyone else‘s experience should be uncomfortable. Be yourself, take it easy, hang loose and build your happyplace here. All that. Keep it light and don‘t overcomplicate it.

  • Try to make every customer experience the best one ever. Actively show, that our users are not just numbers in our system. Be proud of your skills and use them to create the best outcome for everyone involved.

  • Don’t hide in your comfort zone. Always try to make it better and be the change you seek. Never settle for okay. Question the given processes. Nothing is untouchable.